Ready for a simple AI-Battleplan that grows your business and trains your marketing team to do more with less?
Simple AI roadmap and practical training for your business that gives you more bang for your buck today and makes your marketing and sales people AI-ready and future-proofed.
AI is 100% chaos without a simple plan.
Do you have any of these 5 signs of 'AI Chaos'?
1. People think they're going to be replaced by AI (not enhanced), so they don't want to learn.2. Different people are using AI in different ways, and it's harming your brand image and messaging.3. No structured roadmap, so no one knows what they're doing (or why)4. No idea if you're using AI safely.5. No one's measuring the ROI of your AI, so you're wondering if it's even worth it.That's why you need to move from AI chaos to AI strategy.
Take a 3-phased strategic path to AI:
1. Build your AI Battleplan: Your audit, roadmap, pilots and new processes, backed with KPIs that are performance and human-focused.2. Upskill your people: Learn prompting and simple AI skills that guarantee happy team members and marketing that performs better, faster and cheaper.3. Build or buy: Add the right mix of easy-to-use off-the-shelf or AI workflows that give you ROI.In short: AI in trained hands backed by a people-first strategy = business growth.
How I can help you:
1. AI Audit & Marketing Battleplan
A full review and direction on your:
AI abilities today
Marketing processes
Your tech and AI tools
Privacy and safety processes
KPIs and measuring success(£3000)
What I Do
2. Prompt AI Training from Chat GPT to Co-Pilot to Claude
Training tailored for all areas of your SME:
Strategy
Content
Creative
Marketing ops
Social
Insights
Leadership(£2000)
3. AI Marketing Workflows
From simple custom GPTs to AI workflows:Content strategy
Audience Research
Competitor analysis
Writing
Measurement & KPIs
(Starts at £1000)
4. Ongoing ConsultancyWe cover everything from:
Leadership check-ins
Competitor AI moves
AI trends & tools you can jump on
Cultural impact
Team adoption reviews
KPIs
Bottlenecks & wins(£500-£2000 a month)
Marketing strategist since 2005. IPA Effectiveness trained. Yuno Juno Freelancer of the Year 2019. Multiple AI qualifications, Make.com Academy, AI Agents & N8N and Prompt Mastery with Rob Lennon.
Some recent projects
Major B2B UK Marketing Agency
Built their entire 6-month AI transformation roadmap using Gartner's AI framework. Recommended 9 pilot projects to take them globally to Level 3 AI maturity. Includes Advanced prompt training for data, media, creative, and strategy teams across all major markets. Ongoing consultancy to keep them ahead of developments.The brief: "Make us future-ready without over-investing in AI systems that harm creative integrity."UK Challanger Brand Strategy ConsultancyCustom GPTs to turn £50,000 brand projects into £10,000 deliveries. Built tools for insight generation, positioning, sales calls, email content.The brief: "We need to stay profitable without sacrificing quality."Major Network CX Agency in LondonCustom AI email writer cut copywriting time by 50%. Saved £3,000 on an 8-week Compare The Market project. Key Message Content Tester produced 40+ variations across 9 touchpoints and 3 channels in hours instead of weeks. Invoice analyzer saved 3 days of account management work per analysis.The brief: "We're drowning in manual processes and losing margin to inefficiency."Cigna Healthcare InternationalMulti-market brand segmentation. Redefined personas. Created 2025 marketing plan. Social strategy across 5 local markets with competitor research and brand health integration. Delivered in weeks, not months.The brief: "We need strategic clarity that works globally and adapts locally."Xero Accounting Software3-year integrated campaign strategy for Making Tax Digital. Synthesised massive complexity into a simple TAM-SAM-SOM segmentation and multi-channel plan. Orchestrated stakeholders. Delivered fast.The brief: "Cut through the MTD complexity and increase penetration faster than competitors."University of SouthamptonGold Case Circle Award Winner. 16,000+ engagements. 381% increase in email CTR. 400 uploads. Full strategy from insight to activation.The brief: "Make cold audiences care about us again."
Who This Is For
SMEs who want their marketing and their team to be future-ready ASAP.
What You Get
Faster content production.
Clear governance and safe AI use.
Better content and brand voice consistency.
Research and insights that aren't run-of-the-mill.
A confident, happy team that uses AI properly, not randomly.
Reduced reliance on agencies or contractors.
50=% time-savings
More on-brand content at scale.Delivered by an insider: a marketer (not a tech-bro) with 20 years of experience working for the world's smallest and biggest brands.
A final word...
Most AI marketing is wallpaper.
AI just speeds up the sameness.
(Especially in the wrong hands.)
Speed alone is not an AI-battleplan.And neither is cutting talent.
Save on salaries today, lose sales tomorrow.So you need to do three things:
1. Build systems
2. Champion talent
3. Act strategicallyDo that, and you see ROI quickly.
Don’t do it, and you fall behind.
